Building Your Home Inspection Business: A Guide to Marketing, Sales, Advertising
Focus on business growth strategies for your inspection company
Item #: B305-5691-04
Author: Carson Dunlop and Associates
Publisher: Dearborn
Manufacturer Item #: 793195691
Product Type: Home Inspection Books
Your Price $176.95
You will find clear, logical advice that has been field-tested for success. Learning objectives, key terms, quizzes, and field exercises make this volume valuable for use in courses as well as for professional development. The CD-ROM packaged with the book contains sample marketing, sales, advertising, and public relations templates that inspectors can use to create their own materials. 289+ pp.
Building Your Home Inspection Business: A Guide to Marketing, Sales, Advertising, and Public Relations - Table of Contents:
- Basic Marketing Concepts
- Developing Your Company Identity and Market Focus
- Service Philosophy
- Pricing Your Services
- Marketing for Growth
- Referral Network
- Writing Your Market Plan
- Handling Complaints
- Market Directions
- Advertising Through Marketing Materials
- Advertising Strategies and Methods
- People-Driven Public Relations
- Media-Driven Public Relations
- Event-Driven Public Relations
- Fundamentals of Sales and Selling
- Targeting Your Sales Efforts
- Moving from Objections to Closing
- Managing Customers and Building Relationships
