Features & Applications:

Learn the secrets to infrared success from Steve Ramos , Certified Home Inspector for Envirovue Home Inspection based in Petaluma, Ca. and nationally recognized expert & spokesperson for HGTV’s “The House Detective”. Steve is a Certified Home Inspector, InterNACHI and ASHI member, and Certified Building Science Thermographer. He is a veteran of over 1000 home, mold, and infrared inspections in the residential and light commercial markets. Steve's background includes a celebrity element as he is currently HGTV's House Detective. He is honored to have participated as a co-host for 104 episodes of the award winning show.

Course Summary: This course focuses on making money with your infrared camera. Course topics include: Why Infrared?; Camera Selection; Applications, Financial Impact; Financing Your Investment, Marketing to Consumers, Marketing to Realtors, Pricing Strategy, Television Advertising, Radio Advertising, Realtor Presentations,

Who Should Buy: This course was designed as an introductory survey course for the home inspector that has not purchased a camera and it considering the purchase of a camera, has decided to purchase a camera and wants to learn more about the opportunities available to infrared home inspectors, and for the inspector that wants to improve their marketing strategy.

Topics Discussed: Why Infrared? Camera Technologies, Camera Selection, Managing Inspector Liability, Reporting Your Findings, Integration of Your Services, Contracts, Insurance, financing your infrared investment, camera applications, marketing to realtor, marketing to consumers. I will share two case briefs of actual inspections performed with the camera entitled: Water On the Floor and Limiting Your Liability.

Objective: The objective of this course is to empower the home inspector with important and valuable information that will allow the inspector to make an intelligent and educated decision about using infrared services in their business and successfully begin marketing the service.

What you will learn:

• 1. Why you should consider offering infrared services?
• 2. Strategies for managing Liability.
• 3. How to get cash flow positive in just 6 months
• 4. Learn what new services you can sell to your customers
• 5. How to finance your investment
• 6. What type of camera you need
• 7. Pricing Strategy
• 8. Marketing to Realtors
• 9. Marketing to Consumers

Featured Topics:

• Diversify for Maximum Profitability
• Using Technology to reduce liability
• Real Case Studies Presented
• Pricing Your Services for Profit